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Global-e exposes session custom attributes that work in Dynamic Customer Group membership rules. Use them in content slots, promotions, and other BM targeting. For example, to restrict promotions to Global-e international customers, define Dynamic Customer Group rules in Business Manager on session.custom.geIsOperated (and optionally geCountry, geCurrency, gePriceStrategy). Demo groups ship in metadata/demo/demo.customergroup.xml (GlobaleCustomers, NonGlobaleCustomers). Combine attributes such as geIsOperated, geCountry, geCurrency, and gePriceStrategy with AND / OR conditions.
These session.custom.ge* attributes are populated by the globale.onInit handler in int_globale_sfra / int_globale_sitegenesis. On popups-only or headless-only sites they are not set out of the box — see Session attributes for scope.
See also: Customization (hiding domestic UI) · Cookies · Promotions