The Shopper Journey
During the shopping journey, customers engage and interact with your brand, store, and products in their preferred language and currency. Global-e features provide multiple customer touchpoints that highlight your offerings, enabling shoppers to browse, buy, and pay through a convenient, intuitive, and frictionless experience.
When international customers visit your website, Global-e automatically detects their country. The Global-e Welcome pop-up Welcome pop-up greets shoppers in their local language and can present promotions and other incentives.
An optional Marketing Banner, displayed at the top of your website, presents promotional messages in the shopper’s language. Marketing Banners encourage visitors to begin shopping—for example, by promoting low shipping costs.
A Country Switcher located at the top of your website, allows shoppers to easily set or change their shipping destination. Through the Country Switcher pop-up, customers can update both their destination and currency, choosing from over 200 countries with default or alternative currency options.
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Shoppers benefit from the convenience of browsing and purchasing in their local currencies. They can add products to their carts using up-to-date conversion rates, with pricing calculated according to country-specific coefficients, rounding rules, and appropriate currency symbols.
Customers complete their purchases using the configurable Global-e checkout. They can select their preferred language and adjust accessibility settings as needed. During checkout, customers can review their order summaries and choose from popular payment methods per country, and view applicable duties and taxes calculated based on their location.
During checkout, customers enter their shipping and billing details, with optional autocorrection depending on configuration. If an address is entered incorrectly, an alternative suggestion is provided. Shoppers can select from country-specific shipping options, ranging from standard to express delivery, and can view and prepay duties and taxes where applicable.
If supported, customers can enhance their orders by adding gifts, using loyalty cards or vouchers, or taking advantage of flash sales and coupons.
Once payment has been verified and approved, the order is confirmed. Customers receive an email notification with their order status and can track their shipment through the Tracking Portal.
Shoppers can also use the Returns Portal to return or replace all or part of an order. Alternatively, merchants can manage returns or replacements on behalf of customers.