Skip to main content
The Marketing Propositions feature page describes what the feature is used for and how to access it.

Using the Marketing Propositions Feature

The Marketing Propositions feature lets you configure marketing propositions, such as the following:
  • Change the shipping rates and coefficients for individual countries or groups of countries
  • Define campaign shipping rates
  • Define shipping rates for returned products
The following image shows the Marketing Propositions main screen:
Marketing Propositions Main Screen Callouts The following table describes the Marketing Propositions main screen elements in the figure above:

Accessing Marketing Propositions

The Marketing Propositions feature lets you set up campaigns and configure your email notifications.

To access the Marketing Propositions page

  1. Navigate to Configuration > Marketing Proposition from the top menu.
  2. Select a merchant from the Merchant menu.The Focus Countries list is displayed showing all added countries.
  3. Do one of the following:

Marketing Propositions

From the Marketing Propositions page you can do the following:
  • Search countries
  • Add or remove countries
  • Add, edit, or remove Focus Country coefficients
The following figure shows the Marketing Propositions screen:
The following table describes the elements in the image above:

Adding a Country

To add a country

  1. Click Add Country.
  2. From the ADD COUNTRY panel, add all relevant countries.The countries you added are displayed in the Focus Countries region.

Modifying Your Country Coefficient

To modify your country coefficient

  1. Click the arrow corresponding to a country.The country’s coefficient and cart range fields are
  2. From the Country Coefficient slider, adjust your country coefficient using the plus and minus buttons.
  3. From the Cart Range fields, set your minimum and maximum cart range.
  4. In the Express Courier (Air) field, set your courier rate.
  5. Repeat steps 2 through 5 for the Zones region at the bottom of the page.

Campaigns

The Campaigns tab enables you to change the default shipping rates and cart range over a specified time period. At the end of the time period, the shipping rates and cart ranges revert back to their original prices. From the Campaigns page you can do one of the following:

Campaign and Discount Management

From here you can do the following:
  • Manage campaigns per market or region
  • Assign discounted pricing or free shipping to support local market events, including creating related messaging
  • View campaign names and dates for passed, pending, and running campaigns
  • View the cart range and shipping rates for countries and zones included in campaigns

Creating and Canceling Campaigns

The Campaigns feature lets you create and cancel campaigns.

To create and cancel campaigns

  1. Follow steps 1 through 3 in Accessing Marketing Propositions.
  2. Click Campaigns from the left menu.
  3. Click Add Campaign to add a campaign.
  4. Type a name in the Namefield located in the New Campaign panel.
  5. Select a start date and time.
  6. Select and end date and time.
  7. Optional - Select Free shipping for the cheapest shipping option.
  8. Click Next.
  9. Search for and select a country or countries to include in your campaign.You can click Select All to select all of the countries in the list. By default, there are no countries in newly created campaigns.
  10. Click Create Campaign.The Campaign Details page displays the new campaign.
  11. Click Save.
  12. Define the campaign shipping rates and campaign cart range prices.
  13. To the right of the new campaign, do one of the following:
    • Click Cancel to cancel the campaign and click Apply. The campaign is canceled.
    • Click Edit to edit the campaign.
    • Click Reuse to create another campaign based on the new one.

Searching for Campaigns

From the Campaigns page you can search for existing campaigns and add new ones.

To search for existing campaigns

  1. Follow steps 1 through 3 in Accessing Marketing Propositions.
  2. Click Campaigns in the left menu.
  3. Type a campaign name in the Search a campaign field.

Returns

From the Returns page you can do one of the following:

Searching Returns

From the Returns page you can search existing returns.

To search returns

  1. Follow steps 1 through 3 in Accessing Marketing Propositions.
  2. Click Returns from the side menu.
  3. Search for a country from the Search a country menu.

Creating and Canceling Returns

From the Returns page you can create new returns and edit and cancel existing ones.
  1. Follow steps 1 through 3 in Accessing Marketing Propositions.
  2. Click Returns from the left menu.
  3. Click Add Country to add a country (optional).
  4. Click a row to display the country’s cart range and express courier (air) fee.
  5. Click to delete rows (optional).
  6. Repeat steps 3 through 5 for the Zones region at the bottom of the page.

Change History

From the Change History page you can search and view records of all changes made to marketing propositions, campaigns, and returns.

To view your change history

  1. Follow steps 1 through 3 in Accessing Marketing Propositions.
  2. Click Changes History from the left menu.
  3. Type a country or zone in the Search a Country Zone field.
  4. In the Between and And calendars, set a date range for your search.Selecting the And date activates your search.