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The checkout process supports a multilingual experience to cater to global audiences. This functionality includes a language selector and the ability to preselect and display languages, providing a seamless and localized experience for users.

The Language Selector enables customers to choose their preferred language from a drop-down menu. The selector ensures clarity and ease of navigation for users preferring different languages and accommodates diverse customer bases with language preferences tailored by region.

Once a language is selected all the text on the page automatically updates to display in the chosen language.

Localized language options help users navigate the checkout process easily. Shopping in a local language reduces confusion and increases the likelihood of completing purchases. The ability to choose a local language appeals to a wider audience by catering to non-English speaking customers. Integration is seamless, and the language selector works dynamically without requiring users to restart their checkout journey after a language change.

The checkout can be configured to automatically refresh and display product details in the newly selected language once selected. The language selector feature ensures consistency in language presentation across product descriptions and checkout elements.

Using the Language Selector

The Language Selector can display at the bottom or top of the page. When at the top of the page, the selector provides easy access for users to switch languages before proceeding. If the selector is at the bottom it helps users to change the language after navigation through checkout sections.

To select a language, the customer clicks on the Language Selector to display the list of available languages and then clicks on a language. Once selected, all text elements on the page are immediately updated to reflect the chosen language.

Available Languages

Pages can be translated into any of the following 36 languages, which are presentation-only and not input-based:

Text translations are available for all supported languages. Input fields (e.g., names, addresses) are not automatically translated or localized.

Preselecting a Language

Merchants can configure the checkout page to open in a preselected language using the PreferredCultureCode received in the SendCart request. The preselected language ensures a more localized and tailored experience from the outset.

The checkout process supports multi-language input. Customers can input information in their preferred language, increasing satisfaction and reducing entry errors. The checkout supports a wide range of languages to accommodate global merchants and shoppers. Merchants can tailor the input languages based on regions, ensuring compliance with local preferences and regulations.

While most languages are supported, some character sets may require additional configurations or backend validation. Special characters may be automatically converted to Latin equivalents where necessary for compatibility with carriers and payment systems.

How it Works

Global-e supports configuring allowed input languages for each merchant country. This feature ensures that inputs are restricted to specific languages based on the merchant's location.

Administrators can define the allowed languages for input on a per-country basis. Only the specified languages are accepted for inputs in the corresponding merchant country.

English is always allowed by default and does not need to be explicitly specified in the configuration files.

To enhance the shopping experience for global customers, Merchants can now display product titles in multiple languages during the checkout and on the order confirmation page. This feature ensures that customers see product names in their preferred language, creating a consistent and localized journey from browsing to purchase. This feature ensures that product names are translated within the checkout process and on the order confirmation page.

How it works

The Merchant provides translations of each product's name and at checkout and on the order confirmation page, the system retrieves the appropriate translation. If a translation is unavailable for the specified culture, the default product name is displayed. Product names displayed in the checkout and order confirmation pages match the customer’s selected language or region. Merchants store these translated titles and ensure they are accessible during checkout.

If a translation is not available for the customer’s selected language, the system defaults to the most appropriate alternative:

Customers see the same product names in their selected language throughout their shopping experience, from browsing to checkout and confirmation. Localized product titles reduce confusion, helping customers feel more confident about their purchases. A fully localized shopping experience makes international customers feel valued and understood.

Seeing product names in their preferred language minimizes customer misunderstandings or second-guessing during checkout. Merchants can cater to customers in multiple markets, improving their reach and reputation. By maintaining consistent language across all touchpoints, merchants strengthen their brand identity.

Customer Journey

Examples

International Merchants: A French customer shopping with a global merchant sees "Papier Peint Crocodile Noir" (French translation of "Crocodile Black Wallpaper") instead of the English name.

Default Language Support: For regions without specific translations, customers see a default title, ensuring clarity even without a dedicated localization.

Cultural Relevance: Localized names resonate better with customers, aligning the shopping experience with their preferences.