Packaging Options
The Packaging Options feature enhances the checkout experience by offering customers a choice of packaging for their orders. This capability caters to diverse customer preferences, including eco-friendly and premium packaging options, while aligning with Merchant branding and values.
Merchants can strengthen their brand image by offering premium and sustainable packaging choices. Customers can select a packaging option that aligns with their preferences or gifting needs. Packaging options encourage eco-conscious decisions with an eco-friendly packaging option, appealing to environmentally aware shoppers.
Merchants can customize choices, configuring packaging titles, descriptions, and accompanying images for each option. Packaging options are free of charge in the current phase.
Availability can be localized. Merchants can enable or disable packaging options by country to meet regional requirements. Further, the packaging options are dynamically excluded if the order consists solely of virtual products. Packaging selections are captured in purchase event analytics, providing valuable data on customer preferences and adoption rates.
Customer Journey
Packaging Options appears under the shipping section in the checkout. Customers are presented with up to three configurable packaging options, such as Eco Packaging and Signature Packaging.
A default option is pre-selected based on merchant configuration. If no default is configured, the first option is selected by default.
The chosen packaging option is prominently displayed in the billing summary for customer review.
Enablement
Merchants can activate this feature and define packaging options through a new configuration setting. Merchants can selectively disable the feature for specific countries where packaging options may not be relevant or feasible.
Examples
Sustainability Campaigns: Brands promoting eco-friendly initiatives can highlight the "Eco Packaging" option to align with their green goals.
Luxury Shopping Experience: Premium brands can offer "Signature Packaging" to enhance their high-end image.
Gift Wrapping
Customers can request gift wrapping for their orders on the Checkout page.
In the Gift Wrapping section is a checkbox that customers can select if they wish to have their order wrapped.
When the gift-wrapping option is selected, a text box appears, allowing customers to enter a personalized message.
Note
If the gift-wrapping option is selected, the customer comments text box is disabled and no longer available.
Sustainable Packaging
Merchants can offer customers the option to select between default or eco-friendly packaging for their order at checkout.
The customer's packaging selection is confirmed in the billing summary and confirmation email.
If the customer does not make any package selection, the first option is pre-selected as default.
If an order only includes virtual products, the package option section is not displayed.