Tracking Technology Data Points
The list below includes the Client-Side and Server-Side pixel data points that Global-e uses.
Client-Side Tracking Technologies Data Points
Name | Type | Purpose | Sample Value |
|---|---|---|---|
$browser | Service | This data point holds the user's browser name (e.g., Chrome). | Safari |
$browser_version | Service | This data point holds the Browser version for compatibility analysis. | 16.6.1 |
$device_id | Service | This data point holds the unique device identifier. | 775424407.121593402.1721 |
$os | Service | This data point holds the device operating system (e.g., iOS). | Mac OS |
mp_country_code | Service | This data point holds the Country code (similar to $country_code). | FRI |
cd_cart_token | Custom | This data point holds the cart token for tracking purchases. | a1b8f0f7-c9c1-4878-b752-1c106f43e93c |
cd_encrypted_ip | Custom | This data point holds the encrypted IP for security or analysis. | I38waEG9I6QYh4eSJS/2yO91K3QelTE9CozvtNh6eos= |
cd_shipping_city | Custom | This data point holds the Shipping destination city. | Paris |
cd_shipping_country | Custom | This data point holds the Shipping destination country. | FR |
cd_user_agent | Custom | This data point holds the Device user-agent for traffic analysis. | Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/16.6.1 Safari/605.1.15 |
gclid | Custom | This data point holds the Google Click ID for ad tracking. | |
ScreenResolution | Custom | This data point holds the user's screen resolution. | 1920*1280 |
transaction_id | Custom | This data point holds the Transaction ID. | GE8079114190US |
utm_campaign | Custom | This data point holds the Universal Transverse Mercator (UTM) campaign name. | Summer Sale, Free Trial |
utm_medium | Custom | This data point holds the UTM medium (e.g., email). | Email, Pay per Click Ads |
utm_source | Custom | This data point holds the UTM traffic source (e.g., Google). | Facebook, LinkedIn |
$last_seen | UserProfile | This data point holds the Timestamp of the last profile update. | 2012-11-20T15:26:19 |
Mode | UserProfile | This data point holds the operation mode (e.g., test or production). | |
$city | UserProfile | This data point holds the city of the event sender, parsed from IP. | San Francisco, Los Angeles |
$country_code | UserProfile | This data point holds the two-letter country code of the event sender, parsed from IP. | US, ES (Spain) |
$geo_source | UserProfile | This data point holds the Internal Mixpanel property to record the source used to determine location | reverse_geocoding |
$region | UserProfile | This data point holds the region (state or province) of the event sender that is parsed from IP. | California, New York |
$timezone | UserProfile | This data point holds the timezone of the event sender, parsed from IP. | PST (UTC-08:00) |
$user_id | UserProfile | This data point holds the default Mixpanel property to track the $identified_id passed into identify method client-side. Stored locally on the user's device using the register method. | 123abc |
UserProfile | This data point holds the user's email address. | ||
$first_name | UserProfile | This data point holds the first name of the user. | Scott |
$last_name | UserProfile | This data point holds the last name of the user. | Johnson |
$ip | UserProfile | This data point holds the IP address of a user. Used to infer geographical information. | |
$name | UserProfile | This data point holds the full name of the user. | Nicole Johnson |
$distinct_id | UserProfile | This data point holds an ID to uniquely identify your users. You can set this to any value using the identify method. Some Mixpanel libraries assign a random value by default. | 166424e227e7fb-0ff2f469b2f1fc-2d6a4f35 |