Product Pricing to Local Currency
Product price conversion to local currency is one of Global's core functionalities.
The conversion flow is detailed below.
UK Merchants
Original sale price in merchant currency as configured on the merchant ecommerce platform  Pocket VAT (default) or deduct VAT Country coefficients applied (if configured) Conversion applied Rounding rules applied |
EU Merchants
Original sale price in merchant currency as configured on the merchant ecommerce platform Distance selling regulations to EU / outside EU, Pocket VAT (default) or deduct VAT Country coefficients applied (if configured) Conversion applied Rounding rules applied |
Non-EU and UK Merchants
Original sale price in merchant currency as configured on the merchant ecommerce platform Country coefficients applied (if configured) Conversion applied Rounding rules applied |
See Also
The country coefficient tool allows you to raise or lower prices in different countries by a certain percentage. This can be used, for example, to lower prices in competitive markets or to uplift prices in other markets to subsidize shipping fees.
By default, we configure the country coefficients in order to subsidize attractive flat shipping rates and increase conversion rates according to your AOV and your shipping fees rate card.
To cover D&T in relevant markets, see How did Brexit impact our prices? Sylvia add reference
To request a country coefficient change please open a ticket using the form below. Sylvia replace picture
See Also:
Price Rounding Rules Explained
The marketing rounding is applied to converted product prices and always uses the round-up rule, thus achieving three main purposes:
The converted price looks normal to the local customer and does not look like a conversion.
The converted price does not change on a daily basis; it only changes when the fx fluctuation is significant.
Since we always round up, this provides you with an extra margin. Though it is small, these extra funds can partially cover shipping subsidies for example.
Q&A Product Pricing
Can Rounding Rules Be Changed?
Marketing rounding rules are non-customizable. Note that our default marketing rounding rules reflect the best practices for the relevant currencies.
Do Prices Include VAT for Non-EU Countries?
For EU merchants selling to customers outside of the EU, the local VAT can be deducted.
However, we recommend that you use this extra margin to subsidise shipping prices, as we find that customers tend to be sensitive to shipping rates. Not deducting the amount equal to the local VAT from product prices is essentially the same as deducting the VAT and adding a 20% coefficient. The product price remains the same as for your local customers but it is converted to customer currency. This is our default setting for EU merchants and it is part of the margins we offer as part of the initial marketing proposition for your customers.
However, if you prefer to reduce the prices for specific countries, this can be easily done using our country coefficient settings.