The Product Performance dashboard helps merchants analyze product-level performance across sales, quantity sold, refunds, pricing, and country-level demand. Use this dashboard to identify best-selling products, understand product contribution by destination country, investigate refund behavior, and support merchandising, trading, pricing, and assortment decisions.
The dashboard is based on approved orders and uses product-level sales data.
The dashboard includes the following main areas, each discussed in greater detail in its own section:
The following figure shows the Filters panel:Use the filters at the top of the dashboard to refine the data displayed across all charts and the dynamic table.
Filter
Description
Date
Filters products by order date. The default date range is set to YTD.
Destination Country
Filters products by the order destination country.
Country of Origin
Filters products by country of origin.
Product Code
Filters by product code/SKU-level product identifier.
Product Code - Secondary
Filters by the secondary product code, where available. This is for platforms that maintain an additional SKU identifier.
Product Name
Filters by product name.
Size
Filters by product size.
Color
Filters by product color.
Currency
Switches monetary measures between USD and merchant currency.
Is Virtual
Filters virtual and non-virtual products.
Is Gift Card
Filters gift card and non-gift card products.
Is Free
Filters products where net sales are zero.
Is New (45 Days)
Identify products first sold within the last 45 days.
Top V Countries
Controls the number of top countries displayed in the analysis. The default selection is 10 countries, with a maximum of 50.
Top V Products
Controls the number of top products displayed in the analysis. The default selection is 5 Products, with a maximum of 50.
The latest available data update date appears in the dashboard header.
The following figure shows the Top Sellers chart:The Top Sellers section highlights the products that generate the highest sales and the products with the highest quantity sold. Use it to identify the strongest products in the selected period and market.Net SalesThe Net Sales view displays the top products by sales value. Monetary values follow the selected currency: USD or merchant currency. Hovering over a product can show its share of total net sales.QuantityThe Quantity view displays the top products by number of items sold. Hovering over a product can show its share of total items sold.Net Sales vs. QuantityThe Net Sales vs. Quantity view compares product sales value with units sold. Use this view to identify products that sell in high volume, products that drive high revenue, and products that perform strongly across both measures.
The following figure shows the Top Refunds chart:The Top Refunds section helps merchants identify the products generating the most refunds. This can support product quality reviews, sizing analysis, assortment decisions, and customer experience improvements.Refund AmountThe Refund Amount view displays the top products by total refunded value. Refund Amount can be analyzed in USD or merchant currency, depending on the selected currency. The gray bars represent the total Refund Amount, while the orange dots indicate the Refund Amount Rate (Refund Amount divided by Net Sales). Hover over a product to view both metrics.Refund QuantityThe Refund Quantity view displays the top products by number of refunded items. The gray bars represent the # of Refunded Items, while the orange dots indicate the Refund Quantity Rate (# of Refunded Items divided by # of Items Sold). Hover over a product to view both metrics.Net Sales vs. RefundsThe Net Sales vs. Refunds view highlights the relationship between product Net Sales and Refund Rate. Use this view to identify high-selling products that may require attention due to higher refund rates.
The following figure shows the Performance by Destination Country chart:The Performance by Destination Country section shows product performance across destination markets. Use this section to understand which countries drive demand for specific products based on Net Sales and # of Items Sold.Selecting a specific country filters the dashboard and enables analysis of the products that perform best in that destination market.Net SalesThe Net Sales view displays the top destination countries by product net sales. Monetary values follow the selected currency: USD or merchant currency.QuantityThe Quantity view displays the top destination countries by number of items sold.
The following figure shows the Performance Over Time charts:The Performance Over Time section provides insights into product performance trends across the selected time dimension. Available metrics include Net Sales, Items Sold, and Average Sale Price. The Cross-Metrics view enables side-by-side comparison of multiple metrics.Available time views may include:
Date
Year - Month
Quarter
Day of week
Use this section to understand how product performance changes over time within the selected period.
The Chart Exploration table provides flexible product-level analysis. Merchants can customize the table by selecting dimensions and measures from the Chart exploration panel.By default, the table includes products performance metrics such as:
Primary product identifier, often representing the SKU or product variant.
Product
Product Code - Secondary
Secondary product identifier used when an additional SKU or platform-specific product code is available.
Product
Product Name
Product name used to identify and compare products
Product
Size
Product size attribute
Product
Color
Product color attribute
Product Indicators
Is Virtual
Indicates whether the product is virtual rather than physical.
Product Indicators
Is Gift Card
Indicates whether the product is a gift card.
Product Indicators
Is Free
Indicates whether the product had zero net sales value.
Product Indicators
Is New
Indicates whether the product is considered new based on its first order date. A product is classified as new if its first order was placed within the last 45 days.
Sales KPIs
Net Sales
Total product net sales in the selected currency.
Sales KPIs
Net Sales Share
Product net sales as a percentage of total net sales.
Sales KPIs
# of Items Sold
Total number of product items sold.
Sales KPIs
Items Sold Share
Product items sold as a percentage of total items sold.
Sales KPIs
Avg. Sale Price
Average product sale price, calculated as net sales divided by items sold.
Refund KPIs
Refund Amount
Total refunded amount in the selected currency.
Refund KPIs
Refund Amount Rate
Refunded amount as a percentage of product net sales.
Refund KPIs
# of Refunded Items
Total number of refunded product items.
Refund KPIs
Refund Quantity Rate
Refunded item quantity as a percentage of sold items.
Assistant
Responses are generated using AI and may contain mistakes.
