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Marketing Feeds

When international customers visit your store, the prices are adjusted to their country's currency.

Due to country price coefficient, and/or different VAT policies, the prices your customers see may be different from those shown to customers in other countries with the same currency.

Therefore, the feed platforms in use need to be adjusted to support the price localisation.

Domestic feeds

Due to automatic IP redirection, it is recommended that you update your domestic product links to include a country and currency parameter to prevent Google price violations.

To do this, add the Global-e glCountry and glCurrency parameters to the product page URL in your generated feeds.

Example:

https://storefront.domain/nice-shoes?glCountry=US&glCurrency=USD

International feeds

When generating international marketing feeds, ensure you are doing the following:

  • Append the glCountry and glCurrency parameters to the product page URL in the feed's platform.

    Example:  https://storefront.domain/nice-shoes?glCountry=FR&glCurrency=EUR

  • For countries where prices are being calculated by Global-e, the prices in the feed must be retrieved from the Global-e getCatalogPrices API.

Feeds should be re-generated daily to update prices that may have changed due to foreign exchange rate updates.