EU Product Identifiers - Global-e Docs

Part of the EU Customs Reform - Product Identifiers (PID). On Wix, you add both identifiers on the product page in your Wix dashboard. The Global-e app reads them at checkout and sends them to Global-e as standardcode and mididentifier. Your SKU is already sent separately, so there is no new SKU field to add. For what each identifier is, see The three identifiers on the overview page.

Where each identifier goes

Identifier	Wix field	Where to find it
`standardcode` (S-PID)	Barcode (GTIN)	Product page, Inventory and pre-order section. For products with variants, on the Variants page.
`mididentifier` (NS-PID)	midIdentifier	Product page, Global-E App Production section. One value per product, used for all its variants.

Adding the required data on the product page

S-PID — Standardised Product Identifier (standardcode). In your Wix dashboard, navigate to Products and open the product. Product without variants. In the Inventory and pre-order section, fill in Barcode (GTIN).
Product without variants: Barcode (GTIN) in Inventory and pre-order. Product with variants. In the Inventory and pre-order section, click Go to Variants.
Product with variants: inventory is managed per variant. Fill in Barcode (GTIN) for each variant that can appear in the cart, then click Apply & Continue.
Variants page: one Barcode (GTIN) per variant.
NS-PID — Non-Standardised Product Identifier (mididentifier). Scroll to the Global-E App Production section at the bottom of the product page and fill in midIdentifier. This is set once per product and applies to all of its variants. The same section also holds garanImageURL, which is used for GARAN labels, not for EU PID.
Global-E App Production section: midIdentifier.
Save the product, place a test order, and confirm both keys appear when values exist and are omitted when blank.

Sent as	What it holds	When to leave it out
`standardcode`	S-PID: the global standard code for that item (GTIN, EAN or UPC)	When the item has no S-PID. Global-e treats a missing S-PID as confirmation that none exists for that product.
`mididentifier`	NS-PID: the manufacturer’s product code for that product	Never. This is required on every line.

Key points

S-PID per variant. For products with variants, fill in Barcode (GTIN) on each variant that can appear in the cart.
NS-PID per product. midIdentifier is set at product level, so every variant of a product sends the same value.
Omit, don’t fake. Leave the field empty when you have no value. Never enter NA, 0 or -.
When values are read: at checkout, when the customer proceeds to Global-e. Updated product values apply on that product’s next checkout.

Quick check before go-live

Check	Done
Barcode (GTIN) filled in on each product, or on each variant for products with variants, where an S-PID exists	☐
midIdentifier filled in under the Global-E App Production section on each product	☐
`standardcode` and `mididentifier` appear in SendCart when the item has values	☐
Keys omitted (not empty) when an item has no value	☐

​Where each identifier goes

​Adding the required data on the product page

​Key points

​Quick check before go-live

Where each identifier goes

Adding the required data on the product page

Key points

Quick check before go-live