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Overview

From 27 September 2026, EU rules (Directive - EU - 2024/825 - EN - EUR-Lex) require online traders selling goods to EEA consumers (EU + Norway, Iceland and Liechtenstein) to provide clearer information about legal guarantee rights and, for qualifying products, a producer commercial guarantee of durability (free, covering the whole product, lasting more than two years). The regulation requires this information in two places:
  1. On your EEA-facing website — the harmonised legal guarantee notice as a prominent reminder on the storefront; for qualifying products, the GARAN label before purchase (for example on the product page / PDP).
  2. In the order confirmation email — on a durable medium (for example, an attached PDF), so the shopper receives the harmonised notice and any qualifying GARAN labels after they buy.
From 27 September 2026, where Global-e sends the order confirmation email, Global-e meets the confirmation-email part of the regulation on qualifying EEA goods orders (by shipping address). We attach the following on a durable medium (PDF):
  • Harmonised legal guarantee notice — official English Commission artwork. Attached by default; contact your CSM to disable harmonised notice attachment on confirmation emails.
  • GARAN label — when GARAN attachment is enabled for your account (contact CSM) and you have supplied a valid GaranImageURL per relevant line item (your PNG, converted to PDF).
    No URL for a line item = no GARAN attachment for that item.
Global-e will add a link to the harmonised notice on Terms of Sale (TOS) for all platforms (inc. Shopify).
Important: Steps 1–2 and Sections A–B below apply where Global-e sends the order confirmation email.Shopify merchants: Global-e does not send that email — Shopify does. See Shopify merchants for full implementation guidance.

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Who needs to do what

* Relevant product (for GARAN data): a product where the producer offers a free commercial guarantee of durability that covers the whole product and lasts more than 2 years. You do not need to send GARAN data for products that do not qualify. GARAN in the confirmation email: If functionality was enabled, for each line item, if you have supplied a valid GaranImageURL, we attach the GARAN. Products without a URL are sent without a GARAN attachment for that item only.

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Official artwork — examples

Use the official Commission assets. Do not redesign. Commission download pack.

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Harmonised notice (English)

Global-e attaches this artwork on every qualifying confirmation email by default from 27 September 2026, unless harmonised notice attachment is disabled for your account.
The official European Commission harmonised legal guarantee notice, in English.

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GARAN label — filled example

Illustrative only (use the template as is and update years · brand · model per product). brand and model should be written in English. You must supply your own finished PNG at GaranImageURL for each qualifying product.
The official Commission GARAN durability label, filled in with example years, brand and model.

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GARAN file requirements (PNG)

For each relevant product, prepare a finished GARAN PNG that:
  • GARAN label should be a color PNG
  • Physical size: at least 95 × 100 mm
  • Image resolution: at least 300 DPI, which at that minimum size means at least 1122 × 1181 pixels. Do not supply a smaller pixel canvas and scale it up
  • Keep the official GARAN artwork unchanged: no distortion, cropping that changes layout, colour shifts, or change of proportions
  • Keep the QR code unchanged (content, module pattern, quiet zone). At ~25 × 25 mm and 300 DPI the QR area is about 295 × 295 pixels
  • QR encoding: at least 4 pixels per module so it stays scannable. The sample GARAN (QR Version 5) is about 6 px/module; 300 DPI at 95 × 100 mm is intended for QR Version 9 or lower
  • The QR code must remain scannable in normal lighting with a standard phone camera

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Before you begin — checklist

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Step 1 — Default email behaviour and GARAN

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Harmonised notice (default)

From 27 September 2026, Global-e automatically attaches the official English harmonised notice (PDF) on every qualifying GE-sent EEA goods confirmation email (EEA by shipping address). Disable: contact your Customer Success Manager (CSM) if you wish to disable harmonised notice attachment on your confirmation emails. This does not remove the harmonised notice link from Terms of Sale (TOS).

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GARAN (merchant-supplied)

Enable: GARAN attachment is not enabled by default. Contact your Customer Success Manager (CSM) to enable GARAN attachment on your confirmation emails. GARAN will be sent for a line item only when GARAN attachment is enabled for your account and Global-e has received a valid GaranImageURL (PNG) for that product. We download the file, convert it to PDF, and attach it to the confirmation email. Line items without a valid URL are sent without a GARAN attachment for that product only. The harmonised notice is still attached on that email unless harmonised notice attachment is disabled for your account.

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Step 2 — Supply GARAN image URLs per relevant product

You can provide GaranImageURL using one of the following methods: Choose the method that fits your integration.

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GARAN URL requirements

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Section A - Catalog: GaranImageURL

Applies to: Merchants who maintain product data in Global-e catalog (or products table) and want GARAN resolved by SKU at email send time.

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What to add

Add a product-level attribute: Set GaranImageURL only on relevant products (free producer commercial guarantee of durability > 2 years, whole product).

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Section B - SendCart: SendCartData.Products[].GaranImageURL

Applies to: Merchants / integrators who pass product attributes on the cart for each order.

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What to add

For each qualifying line item in the SendCart payload, populate:
Omit the field (or send empty) for line items that do not qualify. Global-e will not attach GARAN for those items.

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Platform-specific instructions

Applies to: Merchants using Section A (Catalog) or Section B (SendCart) who need platform-specific setup guidance. Step-by-step guides for supplying GaranImageURL per platform: Contact your CSM if your platform is not listed yet.

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Shopify merchants

Shopify merchants: Global-e does not send Shopify order confirmation emails — Shopify does. Step 1, Step 2, and Sections A–B above apply only where Global-e sends the confirmation email. If you are on Shopify, follow this section instead.

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What Global-e does for Shopify

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Shopify implementation guide

Shopify implementation guide

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Your storefront obligations (not configured in this guide)

Even when Global-e handles confirmation emails, you remain responsible for:
  1. Displaying the official harmonised legal guarantee notice prominently on your EEA-facing website. Regulatory wording (Directive 2024/825, Recital 28): in cases of online sale, placed as a general reminder on the website of the trader selling goods. Global-e will add a link to the harmonised notice on Terms of Sale (TOS) for all platforms (inc. Shopify). The TOS link supports compliance but does not replace prominent on-site placement — we highly recommend you still display the notice prominently on your storefront. Shopify merchants: see Shopify merchants for full implementation guidance.
  2. Showing the GARAN label for each qualifying product before purchase (for example on the product page / PDP), where applicable.
Official EU assets and guidelines: Commission practical guidelines + download pack.

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Testing checklist

Run at least one end-to-end test on a sandbox or low-volume EEA market after GARAN data setup:

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Frequently asked questions

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About the regulation

Directive (EU) 2024/825, “Empowering Consumers for the Green Transition” — also called EmpCo. It is an amending directive: it does not stand alone, it rewrites parts of two existing pillars of EU consumer law, the Unfair Commercial Practices Directive (UCPD) and the Consumer Rights Directive (CRD).
Two things. First, stamp out greenwashing by banning a list of environmental claims outright. Second, make sure shoppers are told, before they buy, about the guarantee that applies to the goods, how long the product is expected to last, and whether it can be repaired.
Any trader selling goods to consumers in the EEA (EU + Norway, Iceland and Liechtenstein).
Yes. The test is whether commercial activity is directed at EEA consumers, not where the seller is established.
A standardised label shown where the producer offers a commercial guarantee of durability that covers the whole product, at no extra cost, for more than two years — and has actually given that information to us. All four conditions must be met. It shows the guarantee duration alongside a reminder of the legal guarantee.
No, as they cover different rights: the notice is about the statutory guarantee for defective goods, the GARAN label is about a voluntary producer guarantee on how long the product lasts. Where both apply, both are shown.
No. The regulation is about informing shoppers about rights and commitments that already apply — not creating new ones. The harmonised notice reminds shoppers of the statutory legal guarantee that already exists for all goods sold to EEA consumers. GARAN applies only where the producer has already chosen to offer a free commercial durability guarantee covering the whole product for more than two years, and has given you that information. If you do not have such a producer guarantee on a product today, you are not being asked to invent one.
The harmonised notice relates to the legal guarantee of conformity: goods must not be faulty, unsafe, or unfit for normal use when delivered — including manufacturing faults, mismatch with description, and defects that existed at delivery even if they appear later. It does not cover wear and tear, accidental damage, or misuse after delivery. It is not a separate right to return goods or a promise of how long a product will last in ordinary use.GARAN reflects a voluntary producer durability guarantee beyond the two-year legal minimum: the product should keep working as intended for the stated period. The same exclusions apply (wear and tear, accidental damage, misuse). It does not apply by default to every sale — only where the producer has already disclosed such a commitment. In practice, GARAN is likely to be more common for long-life or luxury products (for example watches) and less common for categories such as apparel. If a product does not qualify, you do not need to supply GARAN data for it.
The Commission publishes both designs, in colour and black-and-white, under Implementing Regulation (EU) 2025/1960 — use the colour version for online display. For the GARAN label, only three fields may be changed — guarantee duration, brand or producer, and model. Everything else, including the multilingual strip along the bottom, stays exactly as issued and must not be cropped.
No. The GARAN label already carries a multilingual strip covering all EU official languages. For the notice, one official language version — the Commission’s English file — is acceptable across every market.
On your website before purchase — for example on the product page or product catalogue. It will also be provided to the shopper upon purchase, as part of the confirmation email.
Where Global-e sends the confirmation email: the harmonised notice is attached by default from 27 September 2026 (unless harmonised notice attachment is disabled for your account). GARAN is attached for qualifying products when GARAN attachment is enabled and you supply GaranImageURL. Where both apply, both are provided on a durable medium — attached PDF. Shopify merchants: see Shopify merchants — Global-e will add a link to the harmonised notice on Terms of Sale (TOS) for all platforms (inc. Shopify); you implement notice and GARAN on your website (for example PDP) and Shopify confirmation email per the Shopify implementation guide.

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Global-e setup and behaviour

No. Guarantee terms, models and catalogues change. Merchants should refresh what they have given us when and if their range changes.
Yes. The harmonised notice is on by default from 27 September 2026 on qualifying GE-sent EEA emails. Contact your CSM to disable harmonised notice attachment. This does not remove the harmonised notice link from Terms of Sale (TOS).
The regulation applies from 27 September 2026. From that date, Global-e attaches the harmonised notice by default on qualifying GE-sent EEA confirmation emails unless harmonised notice attachment is disabled for your account. GARAN is sent per line item once GARAN attachment is enabled for your account (via CSM) and you provide a valid GaranImageURL (PNG) via Catalog or SendCart.
For each line item, if GARAN attachment is enabled and we have a valid GaranImageURL, we attach the GARAN; products without a URL are sent without a GARAN attachment for that item. Other qualifying items on the same order are unaffected. The harmonised notice is still attached on every qualifying email unless harmonised notice attachment is disabled for your account.
No. GaranImageURL must point to a PNG file. Global-e converts it to PDF for the email attachment.
No. Use any method - Catalog or SendCart, whichever fits how you pass product data to Global-e.
No. You must create the GARAN, and host the finished official GARAN PNG at the URL you provide.
Global-e does not send Shopify order confirmation emails.Global-e will add a link to the harmonised notice on Terms of Sale (TOS) for all platforms (inc. Shopify).
No. Global-e does not change your existing confirmation email — not the body text, layout, or product line items. We only attach files: the harmonised notice (by default, unless harmonised notice attachment is disabled for your account) and qualifying GARAN labels when GARAN attachment is enabled (converted to PDF). Nothing else in the email changes.
No. Years appear only on the GARAN attachment you supply - not as separate text in the email body.

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Need help?

This guide explains how Global-e attaches the official EU harmonised notice (by default on qualifying GE-sent emails from 27 September 2026, unless harmonised notice attachment is disabled for your account) and qualifying GARAN labels (when GARAN attachment is enabled and you supply GaranImageURL) as a durable medium. It is not legal advice. Directive (EU) 2024/825 and Implementing Regulation (EU) 2025/1960 apply across EU member states; you remain the trader of record for your storefront, product pages, and any confirmation emails not sent by Global-e. Review your setup with your own legal counsel before go-live (27 September 2026).