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Sales

The Sales sheet displays sales-related metrics.

The Sales sheet includes the following main areas, each discussed in greater detail in its own section:

Business Metrics Panel - Sales

The following figure shows the Business Metrics Panel for Sales:

Sales_-_Business_Metrics_Panel.png

All of the business metrics correspond to the selected country and date range. The default date range selection is year-to-date. The Business Metrics panel shows the following metrics (hovering over each business metrics shows its description):

  • Net sales - Total products sales price excludes discounts. The % change of net sales value is located under Net sales. This value indicates the change in percentage of net sales between the previous and current period. Green text indicates positive change, while red indicates negative.

  • Checkout sessions - Total number of Checkout sessions.

  • Site CVR% (Conversion Rates) - Total transactions divided by browsing sessions.

  • AOV (Average Order Value) - Net sales divided by number of approved orders. The % change of AOV value is located under AOV. This value indicates the change in AOV percentage between the previous and current period. Green text indicates positive change, while red indicates negative.

  • Orders - Total number of approved orders. The % change orders value is located under Orders. This value indicates the change in percentage of orders between the previous and current period. Green text indicates positive change, while red indicates negative.

Net Sales by Destination Country

The Net Sales by Destination Country is a scrollable, zoomable map.

The following figure shows the Net Sales by Destination Country:

Sales_-_Net_Sales_by_Destination_Country.png

From here you can select a country or countries from the map. Hovering over countries displays a pop-up tooltip with additional country information according to your selection.

Percentage of Orders by AOV Class

The Orders by AOV Class is a histogram that shows the percentage of orders according to Average Order Value (AOV) class. You can change the AOV interval by selecting the AOV interval filter within the chart area.

The following figure shows the Orders by AOV Class graph:

Percentage_of_Orders_by_AOV_Class.png
Historical Trend Graph

The Historical Trend Graph shows the trend of net sales, orders, or AOV for the current period. You can change the resolution, set to Monthly by default, from the menu located at the bottom of the graph. You can also switch the measure between these three by clicking one of the toggles located at the top of the graph. In addition, you can show or hide the previous year comparison by clicking Hide/Show Comparison in the top right corner of the graph. Regardless, hovering over a data point shows the period and the amount.

The following figure shows the Historical Trend Graph:

Historical_Line_Graph.png

Clicking a specific data point, such as February 1 for example, filters the entire dashboard for that point, adding it to the Selection Panel.

Historical_Line_Graph_-_Selecting_Date.png

You can also select a number of data points at a time using the Lasso option to draw a line around them. To show the lasso option, click any data point on the graph, which shows four additional functions in the top right corner of the graph:

Lasso.png

Using the lasso option calculates the sum of these points and displays their corresponding data in the Chart Exploration table, described in Chart Exploration Table - Net Sales.

Note

Once you've selected a number of points with the lasso option, separately adding more points adds their sum to the current selection, and does not replace it with the newly selected points. To cancel your current selection and start over, click the Cancel Selection button in the top right corner with the other features.

You can clear the data you selected and draw a line around different points using Clear selection located directly to its right. You can cancel the lasso option and return to the default cumulative view by clicking Cancel selection to the right of that. Finally, you can isolate the selected points by clicking Confirm selection. When you've isolated points and want to restore the entire graph, close the Month tile in the Selection Panel:

Assets_Panel_-_Clear_Months.png
Chart Exploration Table - Net Sales

The Chart Exploration Table for Sales displays all sales business metrics broken down according to country:

Chart_Exploration_Table.png

You can customize your table by selecting metrics or dimensions from the Chart exploration region located directly to the left of the chart region.