Funnel Analytics
The different areas of the Funnel Analytics sheet are divided according to their function, or objective.
The Funnel Analytics sheet includes the following main areas, each discussed in greater detail in its own section:
The full data set is available only to merchants that provide site event collection. For more information, contact your CSM.
Business Metrics Panel - Funnel Analytics
The following figure shows the Business Metrics Panel for Funnel Analytics:
The Business Metrics panel shows the following metrics (hovering over each business metrics shows its definition or description):
Site CVR - Total transactions divided by browsing sessions
Browsing to Checkout CVR - Total checkout sessions divided by browsing sessions
Checkout CVR% - Total transactions divided by checkout sessions
Browsing Sessions - Total number of Browsing Sessions
Checkout Sessions - Total number of Checkout Start events
Note
The full data set is available only to merchants that provide site event collection. For more information, contact your CSM.
Top Ten Destination Countries by Net Sales
The Top 10 Destination Countries by Net Sales bubble chart is a graph that shows the relationship between the browsing to checkout CVR percentage and the checkout CVR percentage for the top ten destination countries according to their net sales.
The following figure shows the Top Ten Destination Countries by Net Sales:
Hovering over a data point shows the following details: the total browsing to checkout CVR percentage, the checkout CVR, and the net sales.
Top Ten Destination Countries Graph
The Top Ten Destination Countries is a graph that shows all three CVR metrics for the top ten destination countries sorted by the selected metric. These graphs let you compare the top ten markets according to Checkout CVR percentage, Site CVR percentage, and Browsing to Checkout CVR percentage. You can toggle between these metrics by selecting one from the top row of the graph:
Hovering over a bar shows the funnel tooltip, which indicates the percentage breakdown according to browsing, checkout, and transactions for the specific country in the graph:
Conversion Trend Graph
The Conversion Trend Graph shows the trend of checkout CVR percentage, site CVR percentage, or browsing to checkout CVR percentage for the selected period. You can change the resolution, set to Monthly by default, from the menu located at the bottom of the graph. You can also switch the measure between these three by clicking one of the toggles located at the top of the graph.
Chart Exploration Table - Conversions
The Chart Exploration Table for Funnel Analytics displays all Funnel business metrics broken down by country:
